It is smart business by players to brush aside any transfer talk until the end of a major tournament.
Only then do you see a drastic increase in prices, especially coming off a strong performance. Your worth on the open market and weekly wage instantly inflates and becomes an agent’s dream scenario.
The opposite is true for clubs, who would rather do business before the start of any international competition. The spotlight always focuses on a select few that parlay positive performance into lucrative deals, breaking the bank and heightening expectations. The reality is a run of good form does not change anything but market value. And in the modern era of professional football money talks; often clubs are their own worst enemy by getting into bidding wars, jacking up the price even further.
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